The Social Action Group will show a documentary film. “Big Pharma: Market Failure” explores the problem of extreme drug prices in the US and how drug cost impacts on the public, on businesses and the overall US economy. This documentary makes an effective business case for realizable change. It digs deep to answer key questions. How much do pharma companies really spend on research and development of truly innovative drugs?  Do “free market” principles impact on drug prices and help control cost? Do the normal rules of business apply to the pharma industry? How do TV ads impact consumers and doctors? It is a compelling drama that reveals the truth of pharma cost and what we can do about it.